The Greatest Guide To Johnnie Walker Blue Label Ultra
The Greatest Guide To Johnnie Walker Blue Label Ultra
Blog Article
Within our quest to the lightest bottle attainable, we took our vision to your crew of professional glassmakers. Checking out designs and glassblowing strategies to minimise glass usage without compromising toughness.
This new, lightweight bottle is a factor of exquisite splendor; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll proceed making use of these learnings across our selection, getting far more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of exploration and advancement have intended that the know-how gained is staying applied over the range of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a exam-and-discover design, coming up with and Checking out with out limitation and imagining what the future of lightweight luxury packaging could carry.
World-wide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups relocating in direction of lightweight – such as eyewear and superior-general performance biking – we questioned no matter whether luxury spirits could follow accommodate. “We took our vision to a workforce of pro glassmakers and through a five 12 months check-and-learn system bit by bit identified how to make exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find out the entire selection and character of different whisky flavours.
The end result is undoubtedly an business-to start with that, together with attaining exquisite beauty, showcases what luxury, lighter-weight, decreased-carbon bottles of the future could appear like. As A part website of the Diageo Spirit of Development motion program, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition that's targeted at decreasing the quantity of carbon emissions related to packaging.3 Even though the engineering will not be however available to start bottles of the weight at scale, permanently, the know-how Johnnie Walker has garnered is already currently being placed on lightweighting jobs across the Diageo portfolio.
. The previously claimed ‘lightest bodyweight Scotch whisky bottle’ was released by a UK retailer and weighed close to 298 grams.
With less than 888 bottles released globally, Just about every bottle is individually numbered and introduced inside a luxurious collector’s case.
We're listed here everytime you're prepared to take the plunge with Johnnie Walker and find cocktail recipes, new item launches and the newest from our environment of whisky.
This is a globally allotted release produced from scarce shares, which includes whisky from ghost distilleries which have been now not in operation. Less than 888 bottles were being designed around the world.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate within the UKIPO patent sign up, and intrigued parties are invited to ask for a typical royalty no cost, non-exceptional licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Professional whisky tasting normally takes observe. Use our do's and don'ts to demystify the working experience and revel in your drams in a complete new way.
That is a one particular-off bottle for now illustrating the art of your possible, for a layout experiment and redefining lightweight as luxury. We're going to continue on to apply these learnings through the wider Diageo vary.
Your payment information is processed securely. We do not shop credit card particulars nor have entry to your credit card info.
With our committed give attention to presenting lightness across every design ingredient, we launched a precise lattice stopper, a bamboo body plus a protective transportation box.